Moia: Volkswagen Group

Moia: 
Volkswagen Group

Moia: 
Volkswagen Group

Moia: Volkswagen Group

Moia: 
Volkswagen Group

About Moia
At Moia, the belief is that ridepooling can transform cities into better, safer, and more beautiful places to live. As a partner to cities, Moia collaborates closely with public and private mobility stakeholders to create urban mobility solutions that are demand-oriented, flexible, and convenient—driving the success of the mobility revolution together.
Project Info
Volkswagen tasked creative agency Khanna Reidinga with developing the name, positioning, and visual identity for their new ridesharing initiative, Moia. The identity was crafted to honour VW's heritage while bridging the past and future, embodying the magic of transition—a metaphor for Moia’s transformative services.
In this project I led the design research phase and collaborated closely with our small team to create the visual identity, with a particular focus on defining the typographic direction.
Roles
→ Agency: Khanna Reidinga
→ Creative Director: Michelle Gauci
→ Design Lead: Maarten Versteege
→ Graphic Designer: Me
→ Producer: Winke Wiegersma
MOIA KV
MOIA Logo creation
MOIA Digital
MOIA Postcard
MOIA Brand Guidelines
MOIA Colour Variations
MOIA at Tech Crunch

Colophon

Services:

Brand
→ Identity design
→ Brand and style guidelines
→ Art direction
→ Brand campaign development
→ Design strategy

Print
→ Editorial design
→ Packaging
→ Infographics
→ Stationery
→ Merchandising and apparel

Digital
→ Website layout and design
→ Animation and motion graphics
→ Iconography
→ Digital advertisements / DOOH
→ Social media direction

Environmental
→ Interiors
→ Wayfinding and signage
→ Window displays
→ OOH / large scale graphics
→ Experiential concepting

Current and previous clients:

Agencies
→ 72 and Sunny
→ Iris
→ DEPT.
→ Vice / Virtue
→ Colourcake
→ Wink Amsterdam
→ D8 Amsterdam

In-house studios
→ Tommy Hilfiger
→ Uber
→ Karl Lagerfeld
→ The Football Association

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This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

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