Hatch

Hatch

Hatch

Hatch

Hatch

About Hatch
Previously called Iceleads, Hatch connects brands with retailers, allowing customers to purchase products from wherever they are. With offices in the US, Europe and Asia, Hatch already works with some of the world's biggest brands, retailers and agencies. They're active in 80 countries and have over 3,000 connected retailers globally.
Project Info
For the rebranding of Iceleads to Hatch, I developed a new visual identity that aligned with the new name and vision. After the renaming was finalised, I designed a cohesive brand system, including a website, custom icon set, and comprehensive brand guidelines. The goal was to create a visual language that felt dynamic, innovative, and reflective of Hatch’s new direction. Hatch connects consumers to the best reseller of a product they’re looking for, so a ladder emerging through a portal in the web made the perfect logo.
Roles
→ Agency: Khanna Reidinga
→ Creative direction: Demian LaVigne / Desmond Lissone
→ Graphic design: Me
hatch_OVERLAY4
Hatch KVs
Hatch Website 3
Hatch Website 2
Hatch Website 1
Hatch Mobile
Hatch Business Cards
Hatch Brand Guidelines
Hatch Imagery Build Up

Colophon

Services:

Brand
→ Identity design
→ Brand and style guidelines
→ Art direction
→ Brand campaign development
→ Design strategy

Print
→ Editorial design
→ Packaging
→ Infographics
→ Stationery
→ Merchandising and apparel

Digital
→ Website layout and design
→ Animation and motion graphics
→ Iconography
→ Digital advertisements / DOOH
→ Social media direction

Environmental
→ Interiors
→ Wayfinding and signage
→ Window displays
→ OOH / large scale graphics
→ Experiential concepting

Current and previous clients:

Agencies
→ 72 and Sunny
→ Iris
→ DEPT.
→ Vice / Virtue
→ Colourcake
→ Wink Amsterdam
→ D8 Amsterdam

In-house studios
→ Tommy Hilfiger
→ Uber
→ Karl Lagerfeld
→ The Football Association

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This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

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