Hi-Tec

Hi-Tec

Hi-Tec

Hi-Tec

Hi-Tec

About Hi-Tec
Hi-Tec believes that when you’re comfortable, you’re more yourself. It’s a special feeling; not just in body but also in your mind. Connecting with what’s around you, getting in touch with your natural rhythm, and making the most of the amazing world outside your door. Living truly in the present.
Project Info
Khanna Reidinga was approached by Hi-Tec to create campaign material and a brand positioning that reflects their company ethos. The new positioning "Comfortable Anywhere" is about wearing a shoe that works in and out of the city and hiking environments, but also talks about being comfortable within yourself. I created the campaign design and guidelines as well as an updated brand identity to match the new campaign.
Roles
→ Agency: Khanna Reidinga
→ Creative direction: Demian LaVigne / Desmond Lissone
→ AD / copy: James Holdsworth / Max Gershfield
→ Graphic design: Me
Hi-Tec KV2
Hi-Tec Detail Shot
Hi-Tec Detail Shot
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines

Colophon

Services:

Brand
→ Identity design
→ Brand and style guidelines
→ Art direction
→ Brand campaign development
→ Design strategy

Print
→ Editorial design
→ Packaging
→ Infographics
→ Stationery
→ Merchandising and apparel

Digital
→ Website layout and design
→ Animation and motion graphics
→ Iconography
→ Digital advertisements / DOOH
→ Social media direction

Environmental
→ Interiors
→ Wayfinding and signage
→ Window displays
→ OOH / large scale graphics
→ Experiential concepting

Current and previous clients:

Agencies
→ 72 and Sunny
→ Iris
→ DEPT.
→ Vice / Virtue
→ Colourcake
→ Wink Amsterdam
→ D8 Amsterdam

In-house studios
→ Tommy Hilfiger
→ Uber
→ Karl Lagerfeld
→ The Football Association

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This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

All content copyright © 2025 Tim Hardie

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