Camino Taquería

Camino Taquería

Camino
Taquería

Camino Taquería

Camino Taquería

About Camino Taquería
Camino is a vibrant slice of Mexico in the heart of Amsterdam West, serving up delicious food and good vibes in equal measure. The menu is built around fresh ingredients and a traditional Mexican quisine—think perfectly charred tacos, crisp tostadas, and mezcal cocktails that pack a kick. 
Project Info
The owners of Camino briefed me with the job of branding their brand-new Mexican restaurant from the ground up. They wanted a vibrant identity with authenticity and character, which would be executed in the interior of their restaurant as well as their menus, website and windows.
My response was to create a bold and rich identity is comprised of multiple logos and a typographic aesthetic reminiscent of authentic taquerías in Mexico City. With traditional sign-painting techniques on the walls and windows of the restaurant, as well as custom framed artwork, Camino has a truly genuine feeling and atmosphere (and delicious food and cocktails, go check it out).
Roles
→ Creative direction
→ Interior design
→ Website design
→ Sign painting: @aliceharrey
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Colophon

Services:

Brand
→ Identity design
→ Brand and style guidelines
→ Art direction
→ Brand campaign development
→ Design strategy

Print
→ Editorial design
→ Packaging
→ Infographics
→ Stationery
→ Merchandising and apparel

Digital
→ Website layout and design
→ Animation and motion graphics
→ Iconography
→ Digital advertisements / DOOH
→ Social media direction

Environmental
→ Interiors
→ Wayfinding and signage
→ Window displays
→ OOH / large scale graphics
→ Experiential concepting

Current and previous clients:

Agencies
→ 72 and Sunny
→ Iris
→ DEPT.
→ Vice / Virtue
→ Colourcake
→ Wink Amsterdam
→ D8 Amsterdam

In-house studios
→ Nike
→ Tommy Hilfiger
→ Uber
→ Karl Lagerfeld
→ The Football Association

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This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

All content copyright © 2026 Tim Hardie

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