Dreamer Cycling

Dreamer Cycling

Dreamer
Cycling

Dreamer Cycling

Dreamer Cycling

About Dreamer Cycling
Dreamer Cycling is multi-brand eCommerce platform that brings together the best independent brands in adventure cycling. Dreamer has built a home for adventure-seekers, partnering with independent brands who share our passion for the ride. From essential gear to hidden gems, it has been curated with care so you can focus on the journey, not the checklist.
Rough around the edges, over-caffeinated, and always dreaming of the next escape, Dreamer believes in chasing horizons, embracing the unexpected, and finding beauty in every bump, climb, and descent. Because adventure isn’t about perfection; it’s about getting lost and finding yourself along the way. Dream big, pedal far, and never look back.
Project Info
The founders of Dreamer Cycling identified a gap in the adventure cycling world, aiming to connect passionate cyclists with top-tier products from independent brands. They approached me to develop a comprehensive brand identity that included a logo, color palette, typography, illustration and photographic direction, as well as website design guidance.
To capture the essence of rugged, dirt-covered gravel rides while reflecting the sleek sophistication of the high-quality gear they offer, I created a bold and cohesive identity. This was achieved by pairing a scribbled, raw logo with clean, modern color and typography choices, striking the balance between adventure and precision.
Dreamer officially launched online in 2022, bringing this vision to life.
Roles
→ Creative direction
→ Identity design
→ Website design
→ Apparel
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Services:

Brand
→ Identity design
→ Brand and style guidelines
→ Art direction
→ Brand campaign development
→ Design strategy

Print
→ Editorial design
→ Packaging
→ Infographics
→ Stationery
→ Merchandising and apparel

Digital
→ Website layout and design
→ Animation and motion graphics
→ Iconography
→ Digital advertisements / DOOH
→ Social media direction

Environmental
→ Interiors
→ Wayfinding and signage
→ Window displays
→ OOH / large scale graphics
→ Experiential concepting

Current and previous clients:

Agencies
→ 72 and Sunny
→ Iris
→ DEPT.
→ Vice / Virtue
→ Colourcake
→ Wink Amsterdam
→ D8 Amsterdam

In-house studios
→ Tommy Hilfiger
→ Uber
→ Karl Lagerfeld
→ The Football Association

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This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy. 

This website runs on green hosting - verified by thegreenwebfoundation.org

This web page operates entirely on clean energy.

This website runs on green hosting - verified by thegreenwebfoundation.org

All content copyright © 2025 Tim Hardie

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