Hi-Tec believes that when you’re comfortable, you’re more yourself. It’s a special feeling; not just in body but also in your mind. Connecting with what’s around you, getting in touch with your natural rhythm, and making the most of the amazing world outside your door. Living truly in the present.
Khanna Reidinga was approached by Hi-Tec to create campaign material and a brand positioning that reflects their company ethos. The new positioning "Comfortable Anywhere" is about wearing a shoe that works in and out of the city and hiking environments, but also talks about being comfortable within yourself. We also supplied a new sales presenter, campaign guidelines, and updated brand guidelines to clarify Hi-Tec's new direction.
Agency: Khanna Reidinga
Creative Directors: Demian LaVigne & Desmond Lissone
Art Director: James Holdsworth
Copywriter: Max Gershfield
Graphic Designer: Tim Hardie
Producer: Gemma Trounce